![]() We’ve highlighted the best times to post on each social platform, as well as the overall best and worst days to post. We worked closely with our data science team to review findings and trends in social media usage over the past year from Sprout Social’s 20,000+ customers and understand when their content was most and least frequently engaged with, broken out by platform and industry. As many of us continue to refine and reimagine strategy for 2021, this data can help marketers understand what the landscape looks like on social now. ![]() Both brands and their customers were constantly adapting in the way they operated online, leading to new patterns of interaction and engagement on social media. With this in mind, it’s no surprise that our review of the best times to post on social media showed many notable changes in the data for 2021, with increased and varying engagement across platforms and industries. For more on the strategies brands implemented to react to these changes, see our review of learnings and resources for COVID-19. ![]() Throughout 2020 and into 2021, social media became more important than ever as a way for people to maintain instantaneous connection, find new trends and hobbies and stay up to date on current events.īrands had to pivot to thrive in an unexpectedly rapid digital transformation, and social marketers had to combat burnout as the volume of social interactions and the demands on messaging increased. ![]()
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